Now Win Those Hard-to-Get Grants With Smart Marketing Techniques
|With more of us seeking limited funds, winning competitive grants demands smarter marketing.
In this all-day interactive workshop recorded live in 1981, John L. Gann, Jr., shows agencies and non-profits how to get an edge in winning the awards from the most demanding funders.
In addition to grants marketing techniques, he’ll take you through skill-building exercises, and you’ll hear how grant-seekers like you responded. Both John and participants show how these responses could be improved, and John answers participants’ questions you might have asked.
Plus the tips have been applicable to diverse funding programs over the years. So information you’ll get won’t be obsolete when programs or funders change.
|Do You Know All This?
Start out with John’s True-or-False quiz. Then hear what more you need to know to better attract funding you need.
The two important ways your job is one of selling.
The Number One failing of grant proposals
Nine-word question on what a proposal must do
Why not to talk about your agency’s needs
Why you must to select the right geography
Make testimonials work harder
When to use—and avoid using—graphics
How to substantiate your need for funding
Things You'll Hear
Proposal writing problems to avoid
What to include that funders do not ask for
Why you must distinguish means from ends
How to boost your credibility with the funder
A good proposal is not enough. Why?
Program goals should always be…what?
How a little research can pay off—one client discovered it had a high ranking it never knew about
Approach single funder or multiple sources?
Why not to approach funders hat in hand