Let John clue you in on over 60 things to do that Downtowns need to know. You'll discover:

The two Downtown success factors more important than the stores: p. 33

How using all our senses can deliver Downtown's Message: p. 14

Two great ways Downtown stores can compete with big boxes and chains: p. 33 "&" 39

The big marketing advantage Downtown has over malls and commercial strips: p. 7

Using commercial traffic calming to un-calm people Downtown: p. 24



To download and print an 8 1/2 x 11-inch Downtown Message flyer PDF, click here. Adobe Acrobat required.

A Cadillac" in Marketing

 Called “a Cadillac in marketing expertise,” John L. Gann, Jr. (citykid@uwalumni.com), President of Gann Associates, consults, trains, and writes on marketing places. He has authored several manuals on the subject.

John has been published on business areas in The Wall Street Journal, CarlsonReport, Downtown Idea Exchange,Chicago Tribune. He has made conference presentations to retail trade associations and state municipal leagues.

How "Human Search Engines" can help Downtown: p. 7

The importance of signs to Downtown businesses: p. 26

Downtown's "tax relief" for shoppers: p. 43

How Downtown beats buying on the Web: p. 47

Advertising media to look into and media to pass up: p. 51

Bad Messages Downtowns commonly convey: p. 10.

And John cites a case study of stunning success despite the small stores, bad locations, and substandard buildings characterizing many Downtowns.

Like John's Successful Smaller Downtowns & Business Districts, this is a must-read manual for the learners and leaders today's Downtowns need.

Print out and fax toll-free to CarpeHoram (866) 61-HORAM. For U.S. Mail address click here.

Please send and bill me for ____ copies of The Downtown Message (8 1/2 x 11 paperback, 54 pages, 35,000 words) $49.75 + 7.95 S&H or $39.75 PDF, both + 8.25% sales tax (IL orders).

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