Who Can Use This Information

University neighborhoods in big cities

College town businesses

Realtors and home builders

College administrations

University community relations offices

College town chambers of commerce

Retirement community developers

Economic development organizations

Municipal and county officials

College town visitors bureaus

CarpeHoram ("Seize the Hour") means a time-saving and user-friendly alternative to the book. With a tighter edit and less useless white space, it's a leaner read. Formatting makes reading and scanning easier, with each page equal to about 3 book pages.

New Things You'll Know

A dozen ways college towns may be vulnerable: 6-21

Why some see higher ed as a “bubble” like the sub-prime mortgage mess: p. 6.

Why college towns have been called “the best bargain in U.S. real estate”: p. 36.

A study finds colleges a fiscal drain on towns: p. 7.

How 3 college towns flunked Marketing 101: p. 66.

Nineteen ways college towns can be great places to live: pp. 30-37.

Seven marketing mistakes colleges make that college towns must avoid: pp. 64-65.

What makes marketing a college town a lot harder than marketing a college: p. 63.

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“Best analysis of the economic development prospects for college towns that I’ve seen.”

Gerard Badler, Managing Director, Campus Continuum

“A terrific guide for college towns on how to become a retirement center and why that is of great economic benefit.”

Dr. Thomas Kepple, President, Juniata College

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