| John L. Gann, Jr., Ithaca in Transition," Ithaca (NY) Times, December 30, 2015, p. 3.
With higher-density development, the city home of Cornell University will do well to diversify into a multi-functional Univer-City. Victor Luckerson, "How Retirees Can Help a College Town Thrive," moneyland.time.com, August 22, 2012. Selling themselves as retirement venues can diversify college towns and strengthen their economies.” John L. Gann, Jr., "'Univer-Cities' Could Become Affordable San Franciscos," Davis (CA) Enterprise, January 4, 2015, p. A10. Sky-high housing costs in glamorous big cities are pricing out many educated workers. College towns have much of what these workers want but at more affordable prices. John L. Gann, Jr., "What Alumni Magazines Should Be About," University Business, May, 2016, p. 26. To market better, colleges' alumni magazines should say more about their end product: successful alumni. |
John L. Gann, Jr., "When Bad Advertising Happens to Good Universities," University Business, March, 2016, p. 24.
An example illustrates how university advertising can miss the mark and reflect poorly on a good school. John L. Gann, Jr., "A Simple 'Thank You' Is Powerful," Davis (CA) Enterprise, September 20, 2015, p. A8. A college's fund raising postcard exemplifies smarter marketing. Larry Kaufmann, "Boomers' Retirement an Opportunity for College Towns," Finance, Insurance, and Real Estate Policy News, March, 2012, p. 13. The Third Lifetime Place "presents a detailed marketing strategy for packaging and marketing the benefits of college towns to retirees." For college town
resources, click here. |