How Any Place Can Market Smarter
|States, regions, counties, cities, villages, neighborhoods, downtowns, business districts, and industrial areas often lag economically because they have not been marketed well. Or marketed at all.
Places like these need "customers"--businesses, residents, investors, developers, shoppers, or visitors--that can generate:
sales for local businesses
jobs and income for residents, and
tax revenues for schools and local government.
But thousands of other places want the same things. So places that want to do better must be competitive and get their story out.
Now the strategies and techniques of Marketing Smarter can help them do that.
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